COMPANY HISTORY FROM 1975 TO 2008

PRIMEDIA was established in 1989 as K-III Holdings, a new venture financed by the investment group Kohlberg, Kravis, Roberts and Co. (KKR). A newspaper, periodical, and book publisher its publications consisted of consumer and trade magazines, reference books, and educational materials and services. The company acquired Haas Publishing, now Consumer Source Inc, in 1994 and went public in 1995. By 1997 K-III Communications Corporation was renamed PRIMEDIA Inc. In August 2007, PRIMEDIA completed the disposition of substantially all of its business operations not associated with Consumer Source.

Formerly known as Haas Publishing, Consumer Source was founded in 1975 in Jacksonville, Florida when the original founder of the company discovered the power of targeted marketing. Few industries have benefited from the strength of this concept more than the apartment, auto and home industries as consumers have become more and more product savvy and discriminating with their dollars. Thirty-three years later, Consumer Source is a successful blended media company, providing free print and online consumer guides for important life touch-points.